The BME Blog
Your destination for expert marketing, technology and leadership education.
How to Avoid Common Landing Page Copy Mistakes
Imagine you’ve poured countless time, money, and effort into driving traffic to your landing page. But when visitors arrive, they leave – simply because your copy isn’t resonating with them….
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How To Create Magical Moments For Your Customers
As I arrived at the gate for my flight at the airport the other day, I saw the…
3 Reasons Why Your Hard Work Is Actually A Waste Of Time
“Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the…
Creating Emails People Actually Want To Open
When it comes to email marketing, most business owners are unaware of the huge asset that it can…
What Is A Copy Deck & How Do I Use It?
Copy, in the copywriting world, refers to the text used for the purpose of advertising or marketing. The…
7 Critically Important Details For Leaders
The details matter. Today I am going to tell you why the details matter, because as I write…
Why Your Sales Pitch Sucks And What To Do About It
Yesterday I received a call from the gym where I work out every day. I didn’t recognize the…
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