Gabe Arnold “Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the better prepared you are, the more luck you might have.” – Ed Bradley Deeply ingrained in most every entrepreneur’s blood is the concept that hard work will equal success. While I won’t ever dispute the fact that … Read more
When it comes to email marketing, most business owners are unaware of the huge asset that it can be. Even businesses that have somehow amassed a large list don’t leverage the power of their list properly. In this unit, we will learn how to create emails that achieve the highest open rates possible. 1. Are … Read more
In the realm of copywriting, “copy” refers to the text crafted specifically for advertising or marketing purposes. Its primary objective is to persuade an audience to purchase a product or to influence their existing beliefs and perceptions. A copy deck is a meticulously prepared document, typically authored by a copywriter. It encapsulates the core advertising … Read more
In an earlier blog post, Why Your Sales Pitch Sucks, and What to Do About It, I shared my experience of receiving a terrible upsell phone call from my local gym. I reveal three secrets you can apply to your pitch to improve results. Pauline took action and called me, and together we created a … Read more
The details matter. Today I am going to tell you why the details matter, because as I write this, I am reading over a contract with a very important and small detail which, if I wasn’t reading carefully, I would have missed. I’m going to share with you how that detail could become a ‘make … Read more
Two Words… I remember the day I realized that I wanted to become an online marketer. I was so excited to have found the secret to consistent traffic, leads, and truly doing what I enjoyed in life. I was sitting in my office staring at my screen when these two words came to me and … Read more
When it comes to advertising, everyone wants to get the absolute best return on investment they can, and in today’s post I am going to share with you five of the key components you’ll need to do just that. You can increase your advertising campaign results if you know what to do and what to … Read more
Yesterday I received a call from the gym where I work out every day. I didn’t recognize the number and I was on another call, so I let it go to voicemail. Once I listened to the voicemail, I realized that they were just trying to sell me one of their new membership packages, and … Read more
If you type in ‘mission statements’ into google search like I just did, this is what you will see: And if you ‘narrow it’ to ‘how to write mission statements,’ this is what you will see: I guess 172 million IS less than 2.740 billion. I’m sure you’re all really excited to get started … Read more