Why do entrepreneurs, despite their bias for action, often sabotage their own marketing success?
In this episode, Gabe sits down with Russell Lundstrom, founder of the “Marchitect”, whose $50,000 marketing mistake taught him to abandon the ‘ready, fire, aim’ mindset for an architect-level approach that connects your company’s vision with a system that actually drives growth.
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📌 Connect with Russell on YouTube: https://www.youtube.com/@marketingplanformula
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00:00 Introduction to Russell’s Entrepreneurship Journey
08:09 The Role of a Marketing Architect
14:42 Understanding Entrepreneurial Psychology
25:18 Fundamental Principles of Marketing
30:59 The Master Marketing Equation
37:19 Targeting Your Ideal Customer
42:20 The Importance of Vision in Business
47:23 Discovering the Right Message
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