Last Monday night was a sad one in northeast Ohio — but a great one for anyone targeting their keywords around the Cleveland Cavaliers, Golden State Warriors or the NBA Finals. It’s also a fantastic opportunity for marketers and SEO specialists planning to write about next year’s finals (which I’m sure the Cavs will win). … Read more
It seems like yesterday that we were just buying roses and necklaces for Mother’s Day — even though we were more than likely thinking about the ties and cologne we’re picking up for Father’s Day. The Fourth of July is around the corner, as is the first day of summer (unless you live in Ohio, … Read more
Back in my college days, the group Switchfoot came out with a song called “Adding to the Noise.” Even now, more than a decade later, the song rolls around in my head, especially after an internet-heavy day. We’re surrounded by content — emails, blogs, social media, videos, infographics…at the end of the day, it really … Read more
School is finally out and, chilly northeast Ohio weather aside, “summer” vacation is upon us. The next ten-or-so weeks are both the best and worst of times. It means trips to the beach, ice cream cones, playgrounds, and pools. No homework, no packed lunches, and no early morning races to the bus stop between the … Read more
Have you ever wondered, “why is SEO important?” Sure, you’ve heard about it. I’ve been writing about it for the several months because it’s so important. But, is it important to you and your business? I’m not going to lie. SEO is not my native marketing tongue. When it comes to writing, just about anything, … Read more
The one thing I love about SEO is that it’s always changing. Even when you think you’re on top of it, you’re really behind, because they’re already looking ahead to updates we won’t even see for years. That’s why trend-watching is so much fun. Predicting the ever-changing world of search engine optimization can be exhilarating, … Read more
Preschoolers are a handful. I know, I know, that’s not an earth-shattering observation. Every day feels like it’s the same, but different. More than his older sisters, my three-year-old challenges me, pushes me, and motivates me. I wouldn’t be the first to say I’ve learned quite a bit about life from my children, but what … Read more
My son’s favorite game is hide-and-seek — he is an expert at jumping out of the most unexpected spots to give you the shock of your life. I’m sure some of you have felt that way when you found and opened a quote from a new search engine optimization agency. Double-clicking on the attachment can … Read more
We’ve entered birthday season in our family. My kids, my sister’s kids, my husband’s family…90 percent of the birthdays in both of our families fall from March to June. Needless to say, we’re buying presents on a regular basis. Now, I know that’s a chore for most people, but I love buying gifts for loved … Read more