How to Build a Lead Gen Machine with Peter Roth (Episode 153)
By Gabe Arnold ·
Scaling your business isn’t just about effort—it’s about owning the systems that generate growth.
In this episode of Today’s Business Leaders, Gabe Arnold sits down with Peter Roth, CEO and Senior Marketing Director of Scalify, to discuss why owning your marketing and lead generation is the ultimate competitive advantage.
Peter shares insights from building and running call centers, specializing in outbound lead generation, and leveraging "old school" marketing channels that most businesses are ignoring.
Whether you’re looking to scale rapidly, differentiate your business, or control your customer pipeline, this episode is packed with actionable lessons for leaders who want to take marketing into their own hands.
📌 Learn More About Scalify: https://www.scalifyco.com/
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00:00 - Introduction
02:06 Peter’s Entrepreneurial Beginning & Background
07:26 Early Lessons in Entrepreneurship & Pain Tolerance
13:37 From Tough Starts to Stability & Peter’s “Right Place, Right Time” Experience
18:45 Scalify Today: Specialization & Owning Your Lead Gen
27:58 Strategic Considerations for Building Your Own Call Center
35:00 Potential Pitfalls of Owning a Call Center
37:48 Best Benchmarks & Outcomes of Call Center Operations
42:15 Leveraging Old School Marketing Opportunities
43:00 When a Call Center Is Your Strategic Friend
46:22 Final Thoughts & How to Find Peter
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