Have you ever heard someone say “It’s about the journey, not the destination?” You could say the same for your path to effective marketing too. We help our clients create destinations, like landing pages to drive traffic to your site. But what good is traffic if it doesn’t convert? In today’s episode of The Engine Builder’s Show, Gabe shares the top three things lots of entrepreneurs unintentionally overlook, and how you can implement them to boost your conversion rates.