Ever hit “send” on an amazing email campaign, only to wonder if it actually reached your subscribers’ inboxes? That’s where email deliverability comes in… Email deliverability is the magic of getting your emails to land where they belong, not disappearing into the spam folder. But it’s not always so simple. There are many factors that … Read more
Are you the proud owner of a website that has yet to make the transition to the mobile era? Now is the time to ensure your website is mobile optimized to keep up with today’s rapidly growing digital landscape. A mobile-optimized website is a tool for businesses to increase traffic and engage with their audience … Read more
Google has cemented itself as one of the local businesses most critical marketing partners worldwide. Think about it. Statistically, 46 percent of all Google searches are local. That means nearly half of all searches are intended to find businesses and establishments within a locality. If you do not have your local SEO in order, expect … Read more
Are you wondering how to do a website audit? Do you know if your website is performing well? Is your website at par with the latest SEO standards? An in-depth website audit is the first step towards improving website performance and getting ahead of the competition. With a proper audit, you can find areas that … Read more
If you ask anyone who doesn’t live under a rock, “which is the best search engine?” they would say Google. Among all search engines from ages past, Google stood tall and became humanity’s companion for all queries beath the sun. Their organic search, otherwise known as “blue links,” serves the answers on a silver platter. … Read more
Before we begin discussing website redesign, I have a question: who is your best sales representative? Think of a person yet? Whoever you have in mind possibly brings excellent numbers to your company, so their recognition is well-deserved. Sadly, the answer is not a question of who but of what. Your website is your best … Read more
People used to get away with sloppy websites with poor mobile user experiences, but those days are long gone. Look at some popular websites like Amazon, Facebook and YouTube. All of their in-house developers opted to get their websites optimized for mobile. However, would they have maintained their lead in the industry if they had … Read more
Are you frustrated with low-quality leads from your search engine optimization (SEO) campaigns? Do the keywords you choose fail to generate the traffic or revenue you hoped for? If so, it’s time to consider how focusing on search intent can add value to your SEO efforts. Search intent uncovers why a user is searching and … Read more
Anyone who runs their own business has heard the terms paid search and SEO. But what exactly are they, and how do they translate to success in the online market? The paid search vs. SEO dichotomy is two sides of the same marketing coin, each with unique applications and requirements. This article explains how they … Read more