Google has cemented itself as one of the local businesses most critical marketing partners worldwide. Think about it. Statistically, 46 percent of all Google searches are local. That means nearly half of all searches are intended to find businesses and establishments within a locality. If you do not have your local SEO in order, expect … Read more
Are you wondering how to do a website audit? Do you know if your website is performing well? Is your website at par with the latest SEO standards? An in-depth website audit is the first step towards improving website performance and getting ahead of the competition. With a proper audit, you can find areas that … Read more
If you ask anyone who doesn’t live under a rock, “which is the best search engine?” they would say Google. Among all search engines from ages past, Google stood tall and became humanity’s companion for all queries beath the sun. Their organic search, otherwise known as “blue links,” serves the answers on a silver platter. … Read more
Before we begin discussing website redesign, I have a question: who is your best sales representative? Think of a person yet? Whoever you have in mind possibly brings excellent numbers to your company, so their recognition is well-deserved. Sadly, the answer is not a question of who but of what. Your website is your best … Read more
People used to get away with sloppy websites with poor mobile user experiences, but those days are long gone. Look at some popular websites like Amazon, Facebook and YouTube. All of their in-house developers opted to get their websites optimized for mobile. However, would they have maintained their lead in the industry if they had … Read more
Are you frustrated with low-quality leads from your search engine optimization (SEO) campaigns? Do the keywords you choose fail to generate the traffic or revenue you hoped for? If so, it’s time to consider how focusing on search intent can add value to your SEO efforts. Search intent uncovers why a user is searching and … Read more
Anyone who runs their own business has heard the terms paid search and SEO. But what exactly are they, and how do they translate to success in the online market? The paid search vs. SEO dichotomy is two sides of the same marketing coin, each with unique applications and requirements. This article explains how they … Read more
Have you ever Googled a specific service only to view a results page packed with businesses offering those same services? When was the last time you saw a social media ad featuring the product you have been itching to buy? Did you ever experience seeing an online ad about the e-commerce you last visited? How … Read more
Pay-per-click or PPC ads remain at the pinnacle of the best marketing tools for businesses worldwide. PPC offers accurate targeting and cost-effective prices, unlike other marketing channels, attracting entrepreneurs to pursue this marketing route. If you’ve clicked through this Google Ads statistics article, we presume you already have a fundamental knowledge of how PPC works. … Read more