Follow the Leaders: The Business Marketing Brand-Builders You Need to Implement

Here are the Lessons You’ll Learn in this Guide: Managing a B2B Campaign: The Basics & Beyond Start at the beginning with a business-to-business campaign. What are the leaders doing — and how can you take their work and apply it to your business? Using Premium Content in Business Marketing Premium content is a valuable … Read more

How to Succeed with a Series of Emails: 5 Keys on What to Say

The technical term for an email series from an entrepreneur to his or her following is the autoresponder series. Such is a sequence of related emails that can be put together as a course or series of practical helps or sales success stories. The idea is to give away valuable content with no strings. You … Read more

Building Character-What Could an Expanded Tweet Mean for Your Business?

In 2012 Twitter changed their platform by allowing expanded tweets to companies who would partner with them. Prior to this everyone and all businesses were restricted to 140 characters. This forced you to be more succinct with your posts and it kept things short. This also made it difficult to gain interest in your business. … Read more

Unlocking the Power of the Perfect Keyword

Keywords are the dynamo that powers search engine optimization (SEO). When you create content to post, you need to make sure you are putting the right keywords in the title, the actual text of the content, and of course any promotional posts you may add as well. How do you know what keywords will yield … Read more

Our Predictions for Google’s New SEO Rules

Search Engine Optimization (SEO) rules are always changing, but this time, things are a little different. SEO is changing all the time–practically every time we turn around, things are a little different when it comes to this aspect of the Internet. Most of the time, a change in the way that SEO works simply means a … Read more

Pay-Per-Click Advertising – What’s the Big Deal

Digital marketing campaigns are an integral part of your business operations. One aspect of this type of marketing campaign is pay-per-click (PPC) advertising. It provides you with an excellent opportunity to increase your reach within a target market segment. As a new target audience gains exposure to your promotional message, your brand awareness also increases. … Read more

Your Blog Is All Around You — How to Find Topics That Your Customers Want to Read

Blogging is fun! It’s a great way to be creative and to educate people on a wide variety of topics. If you have your own business, blogging is especially important. You will be able to educate your consumers by blogging about your products and what services you offer. The trick to blogging is this: You … Read more

Podcast Pitches: Breaking Into Podcast

If you are a business owner and have not investigated podcasts as a new way to market and address your clients, you are in for a surprise. According to the PEW Research Center, a study conducted in 2015 showed that podcasts listener-ship had doubled since 2008, showing a trend that is predicted to continue rising. … Read more

What Should You Look For When Hiring a Copywriter

If you are looking into hiring copywriters, there are a few things you need to keep in mind. You can’t hire just anyone to write articles for you–copywriters that you hire must have a certain skill set in order to succeed and benefit your company. Before you hire anyone, keep these aspects in mind so … Read more

7 Reasons To Hire A Copywriter

Let’s face facts: writing is a task that no one can avoid. Written communication is vital no matter what type of business you own. There is just no way to get around it, especially if you want your website, marketing emails, newsletters, and other content to get attention. There are any number of reasons as to … Read more