What’s the best way to build your audience? Are you using the right platforms to get your message across? Digital marketing and audience building expert Gary Henderson has spent years developing new ways for businesses to grow their audience.
Gary is the founder of Digitalmarketing.org, a full-service digital marketing agency with a focus on relationship building and consulting. He is also the host of the “All the Way Up” podcast.
The R3 Mat Method
Gary’s approach to audience building is different from traditional methods. His ideology is that most businesses aren’t attracting the right audience for their content. Using his R3 Mat method, Gary shows business owners from different industries how to get the most out of their time.
The R3 Mat method consists of getting the right message to the right people at the right time. Everything you do to get your message out there should have a purpose. Even if you have tens of thousands of followers on social media, how many of those people are actually going to buy your product or sign up for your service?
Gary says it’s all about warming up your audience. Once you get your message out, you can start to see who your audience is. Ideally, by the time you launch a product or introduce a new service, customers will be ready to purchase.
How to Build the Right Audience
As most business owners know, audience building can be an overwhelming task. Gary’s advice is to take a deep dive into how you’re connecting with your audience. How are your posts performing? How many people are attending your webinar? Is all this work actually generating results? If not, it might be time to shift gears.
In Gary’s case, he got tired of posting to Facebook every day and trying to come up with witty captions for Instagram posts. Then, he found Clubhouse, a new social media platform that is solely audio-based. Users can join different chat rooms based on different subjects or speakers. For Gary, it has become a new way to talk and interact with people, things that he’s good at. Since joining Clubhouse, he’s made thousands of connections in a very short time.
The bottom line for building an audience is to always keep your end goal in mind when finding the right platform for your business. Encourage collaboration and open communication. Content is shared at an exponential rate, so don’t be afraid to keep things open. You never know what connections you’ll make.